Smart writers know how to write for smart people. That is because the average reader is not that uninformed. Besides, being the Google generation, we can fact-check anything anytime. What if you’re unintentionally insulting your readers? In this post, we also listed tips on how to avoid doing that. How to write without insulting your […]
Copywriting during a crisis should let brands become more self-aware and empathetic. Now is the time to build bridges and offer helping hands.
Openness is not just about being transparent to your audience; it’s about being open to ideas we don’t agree with. To become better copywriters, we must practice openness.
I am not too late or too early. This is the right age to become a fan of rock-and-roll legend Stevie Nicks.
Womenite—a planned informal get-together that turned out as a gathering of bright women from Davao’s local business sector.