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Content Marketing Copywriting Tips Uncategorized

How to write without insulting your readers’ intelligence

Smart writers know how to write for smart people. That is because the average reader is not that uninformed. Besides, being the Google generation, we can fact-check anything anytime. What if you’re unintentionally insulting your readers? In this post, we also listed tips on how to avoid doing that. How to write without insulting your […]

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Content Marketing Copywriting Tips Uncategorized

Copywriting during a crisis: 10 best practices

Copywriting during a crisis should let brands become more self-aware and empathetic. Now is the time to build bridges and offer helping hands.

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Why openness is essential to copywriters

Openness is not just about being transparent to your audience; it’s about being open to ideas we don’t agree with. To become better copywriters, we must practice openness.

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Becoming a Stevie Nicks fan at 24 is just right

I am not too late or too early. This is the right age to become a fan of rock-and-roll legend Stevie Nicks.

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Starting the Year Right with Womenite

Womenite—a planned informal get-together that turned out as a gathering of bright women from Davao’s local business sector.