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Content Marketing

Content marketing in a pandemic: How to adapt to the new norms

With people quarantined and businesses closed, brands must rethink their marketing strategies. They should look into content marketing in a pandemic.  Content marketing has now become the better, if not the only effective, alternative to event marketing. If you’re a marketer or a business owner, now is the time you learn about the importance of […]

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Content Marketing Copywriting Tips Uncategorized

How to write without insulting your readers’ intelligence

Smart writers know how to write for smart people. That is because the average reader is not that uninformed. Besides, being the Google generation, we can fact-check anything anytime. What if you’re unintentionally insulting your readers? In this post, we also listed tips on how to avoid doing that. How to write without insulting your […]

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Content Marketing Copywriting Tips Uncategorized

Copywriting during a crisis: 10 best practices

Copywriting during a crisis should let brands become more self-aware and empathetic. Now is the time to build bridges and offer helping hands.

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Content Marketing

10 ways to win with content in 2020

Don’t just provide meaningful content. Give them experiences.