With people quarantined and businesses closed, brands must rethink their marketing strategies. They should look into content marketing in a pandemic. Content marketing has now become the better, if not the only effective, alternative to event marketing. If you’re a marketer or a business owner, now is the time you learn about the importance of […]
Smart writers know how to write for smart people. That is because the average reader is not that uninformed. Besides, being the Google generation, we can fact-check anything anytime. What if you’re unintentionally insulting your readers? In this post, we also listed tips on how to avoid doing that. How to write without insulting your […]
Copywriting during a crisis should let brands become more self-aware and empathetic. Now is the time to build bridges and offer helping hands.
Don’t just provide meaningful content. Give them experiences.