With people quarantined and businesses closed, brands must rethink their marketing strategies. They should look into content marketing in a pandemic. Content marketing has now become the better, if not the only effective, alternative to event marketing. If you’re a marketer or a business owner, now is the time you learn about the importance of […]
Make your landing pages actually work.
Smart writers know how to write for smart people. That is because the average reader is not that uninformed. Besides, being the Google generation, we can fact-check anything anytime. What if you’re unintentionally insulting your readers? In this post, we also listed tips on how to avoid doing that. How to write without insulting your […]
Copywriting during a crisis should let brands become more self-aware and empathetic. Now is the time to build bridges and offer helping hands.
Don’t just provide meaningful content. Give them experiences.
Openness is not just about being transparent to your audience; it’s about being open to ideas we don’t agree with. To become better copywriters, we must practice openness.
I am not too late or too early. This is the right age to become a fan of rock-and-roll legend Stevie Nicks.
Are we overthinking or are we just being cautious? Let’s draw the line. Overthinking Vs. Being cautious Thinking too much or too long about certain matters is overthinking. Moreover, it’s when you create unrealistic scenarios that might never even happen. Being cautious, on the other hand, is accepting the reality that you may fail. It’s […]
I love being pampered. It just feels great to feel taken care of. Moreover, I love the feeling of not thinking and analyzing things. That’s why I love the peace and quiet of getting a pedicure. If you luckily find a place where the nail technicians are not too chatty, then you should drop by […]
Womenite—a planned informal get-together that turned out as a gathering of bright women from Davao’s local business sector.