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Content Marketing

Content marketing in a pandemic: How to adapt to the new norms

With people quarantined and businesses closed, brands must rethink their marketing strategies. They should look into content marketing in a pandemic.  Content marketing has now become the better, if not the only effective, alternative to event marketing. If you’re a marketer or a business owner, now is the time you learn about the importance of […]

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Copywriting Tips

Landing Page Copy: How to Write for Conversion

Make your landing pages actually work.

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Content Marketing Copywriting Tips Uncategorized

How to write without insulting your readers’ intelligence

Smart writers know how to write for smart people. That is because the average reader is not that uninformed. Besides, being the Google generation, we can fact-check anything anytime. What if you’re unintentionally insulting your readers? In this post, we also listed tips on how to avoid doing that. How to write without insulting your […]

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Content Marketing Copywriting Tips Uncategorized

Copywriting during a crisis: 10 best practices

Copywriting during a crisis should let brands become more self-aware and empathetic. Now is the time to build bridges and offer helping hands.

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Content Marketing

10 ways to win with content in 2020

Don’t just provide meaningful content. Give them experiences.

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Uncategorized

Why openness is essential to copywriters

Openness is not just about being transparent to your audience; it’s about being open to ideas we don’t agree with. To become better copywriters, we must practice openness.

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Life pop culture Uncategorized

Becoming a Stevie Nicks fan at 24 is just right

I am not too late or too early. This is the right age to become a fan of rock-and-roll legend Stevie Nicks.

Categories
productivity

Why do we overthink?

Are we overthinking or are we just being cautious? Let’s draw the line. Overthinking Vs. Being cautious Thinking too much or too long about certain matters is overthinking. Moreover, it’s when you create unrealistic scenarios that might never even happen. Being cautious, on the other hand, is accepting the reality that you may fail. It’s […]

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stories

It’s okay to sit down and get a pedicure sometimes

I love being pampered. It just feels great to feel taken care of. Moreover, I love the feeling of not thinking and analyzing things. That’s why I love the peace and quiet of getting a pedicure. If you luckily find a place where the nail technicians are not too chatty, then you should drop by […]

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Blogged Uncategorized

Starting the Year Right with Womenite

Womenite—a planned informal get-together that turned out as a gathering of bright women from Davao’s local business sector.